Sunday 8 December 2013

GET SPOTLIGHT WITH HEUSTYLE’S LATEST DESIGNER SAREES


Get under the spotlight this spring
Heustyle "New Arrival"
Look around. A new woman has emerged. She fights apathy, boredom and poor taste, and is adept at making split-second decisions. The Heustyle Collection combines courageous design with superior fabric to deliver laudable style for the woman of today.
The collection is an effortless embodiment of elegance, featuring a variety of exclusive designs served on an extensive platter of creations. Designer owes her inspiration to the changing hues of nature in spring. The collection captures the myriad changes in the elements that surround us as winter fades into summer, like foliage changing colour from amber to green. The collection, with its ravishing detailing and fine design elements, is bound to make a statement irrespective of occasion.
Cut work is a Heustyle specialty which finds expression in an array of fabrics. An art form involving delicate lace-like embroidery, cut work requires intricate hand work and an eye for precision. The Heustyle Collection re-invents cut work by fusing different fabrics using appliqué technique. For evening attire, bold fusions are woven together by intricate cut work. A fine form of hand embroidery, cut work is a must have this season.
For casual occasions, the collection exhibits an array of light Tussar Silk sarees in muted salmon pink, toned down turquoise and burnt mustard. These sarees feature Banarsi brocade appliqué cut work in an interesting bold motif placement design, with one motif near the neck, a few near the pleats and an elaborate step pallu, to add to a woman’s confidence.
Flowing Chiffon silk saree in aqua blue yellow and pink
The day-wear collection boasts soft textures like Chiffons, Crepe and Handloom Cottons with silk borders, all in a muted palette of softly-diffused colour contrasts. Apart from a vibrant range of colours, the collection features detailing that includes hand-block prints, defined borders with multi-hued tissue edging and cush tissues, to lend glamour to the collection.
The bridal collection features Heustyle's favourite fabric, superior Bagalpuri Silk. The collection throws light on glorious motifs in fiery colours with a contemporary twist, brought to life by the gifted hands of artisans. This season, one can find a mélange of vibrant colours coming together in interesting concepts like the ‘partly pallu’, where the pleats, pallu, the body of the saree and blouse are distinguished by contrasts in colour and design, adding vibrancy to the muted colours of the palette.

Stunning Bhagalpuri silk in olive green featuring Banaras brocade appliqued Cut-work and Kundan embroidery
Jewelled Kundan work tailored Bhagalpuri silk blouses are exclusive to this season. Tailored to complement delicate sarees for special occasions, the blouses are available in a royal colour palette, from bottle green to deep maroon. These may be crafted in traditional forms or in a modern avatar as designer halters and tubes The launch of Heustyle's latest collection is an occasion to fall in love with elegant pure silks embellished with contemporary motifs, intricate embroidery and cut work. Pamper your artistic side with stunning mirror work, intricate zari cut work and kalamkari art work.Stimulate your imagination with ‘concept sarees’ like the ‘rising design’ saree and the ‘partly pallu’ saree
The collection, priced between Rs. 1,400 and Rs. 10,000, is available at www.heustyle.com, the online store
Heustyle
Heustyle is a niche Shopping Store run by Bee Gee Lifestyle, Over the years, Heustyle has built a loyal clientele that is passionate about the uniqueness of its collections. Heustyle has perfected the art of combining traditional fabrics and craftsmanship with contemporary themes to create an ensemble that embodies the values of the modern Indian woman.
The exclusivity of Heustyle’s creations is displayed through a mix and match of fabrics in the garment. Sanskruti sarees have a body made of pure handloom cotton with a pure silk border. This merger of different base fabrics is regarded as a path-breaking event in the handloom weaving industry. The ‘partly pallu’ is a ‘concept saree’ with the pleats, pallu and blouse in contrast to the rest of the saree. On the other hand, the ‘rising concept’ saree is diagonally divided and shows a gradual play of colour when draped.

Elegant Peach Tussar silk featuring cut-work
Always a step ahead of trends in the niche Online space, Heustyle's has recently launched is exclusive online store, www.heustyle.com, to keep pace with the rapid growth of e-commerce in India. This online store has enabled Heustyle's in broadening its client base by traversing boundaries with ease. In the short span of its operation in cyberspace, Heustyle's has enthused customers from key geographies like the United States of America, the United Kingdom, Singapore, Hong Kong, Sri Lanka and Malaysia, to name a few.
It is Heustyle’s ability to translate the boutique experience through the online medium that makes
http://www.heustyle.com/ a popular destination for the new-age woman
For more details contact
"heustyle", Bee Gee LifeStyle, 1237/27, Nanda Nagar, Indore- 452001
Ph: +91 9713021721
Website: www.heustyle.com
Email: contact@heustyle.com

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